The key responsibilities of the Senior Website Manager will include
- Building and leading site experience, delivering continuous improvement from both a user experience and conversion perspective
- Work closely with the SEO Manager to meet SEO objectives
- Lead on the creation of campaign-led and landing pages
- Analyse user journeys and turn insight into continuous improvement plans to increase customer engagement, lead generation and/or conversions
- Ensure content accuracy at all times
- Manage and optimise site performance, using analytics tools and Google Core Web Vitals
- Embed processes for ensuring regular content audits to identity gaps and eliminate redundant, out of date and/or duplicate information
- Identify and evaluate new digital tools and platforms, pro-actively making recommendations to drive improvement
- Ensure all digital marketing tools utilised via the website integrate seamlessly on a technical level
- Collaborate with the wider marketing team to optimise paid traffic, direct and organic conversion results
- Manage the relationship with the web hosting company and any other third party suppliers
- Keep up to date with industry best practice and monitor competitor websites
The Successful Applicant
The successful Website Manager will have the following skills and experience:
- Significant experience of website management and delivery of online projects
- Track record in growing websites and delivering a world-class user experience
- Substantial e-commerce experience
- Highly proficient in WordPress, HTML, XHTML, JavaScript, CSS design, cross-browser and cross-platform compatibility
- Well-versed in user journey design (UX / UI)
- Substantial experience of analysing online metrics with advanced skills in Google Analytics
- Strong design aesthetic
- Highly analytical with outstanding attention to detail
- Proactive self-starter with excellent organisational and planning skills
- A keen eye for accuracy and brand consistency
- Experience of working alongside Marketing teams across areas including content, SEO and paid media
- Experience of working in a dynamic and fast-paced environment
- Ability to articulate issues or problems and present solutions
- Proactive approach to driving improvements and initiatives
- Knowledge of data management best practice, and website usability, security & accessibility best practice
What’s on Offer
On offer for the Senior Website Manager:
- Starting salary up to £45,000
- Hybrid Working